AMAZON PPC Sponsored ads management

Amazon PPC that grows sales and keeps ACoS under control

Our Amazon PPC services put your products in front of shoppers who are ready to buy — and we manage bids, keywords and budgets every week so advertising adds profit, not just sales.

Book a free Amazon ads consultation Talk to an Amazon PPC expert

ACoS & TACoS trackedSponsored Products, Brands & DisplayWeekly optimisation

Amazon PPC agency in India – seller managing marketplace orders

ACoSReviewed every week

In short

What is Amazon PPC?

Amazon PPC is pay-per-click advertising on Amazon: your products appear at the top of search results and on product pages, and you pay only when a shopper clicks. It includes Sponsored Products, Sponsored Brands and Sponsored Display ads. Amazon sponsored ads management is the ongoing work of choosing keywords, setting bids and budgets, and cutting wasted spend so ads stay profitable.

2021Helping businesses grow online since

99+Businesses served across India and abroad

23Digital services under one roof

48 hrsTurnaround for a free on-page audit

Sound familiar?

The Amazon advertising problems we solve

Amazon ads are easy to switch on and hard to make profitable. Here is what we fix.

Your ACoS is too high

We cut wasted search terms, adjust bids by performance and focus spend on keywords that convert.

Ads spend the budget with few orders

Negative keywords, tighter targeting and better listings turn clicks into sales.

Sales stop when ads stop

We use advertising to build organic rank, so products keep selling beyond the ad spend.

Auto campaigns run unchecked

Search-term data from auto campaigns is harvested into structured manual campaigns.

You do not know your true profit

We look at TACoS and margins per product, not just ad sales.

New products get no visibility

Launch campaigns build the first sales and reviews that products need to rank.

What you get

Complete Amazon sponsored ads management

Strategy, structure and weekly optimisation across every Amazon ad type.

01 — ACCOUNT AUDIT & STRUCTURE

Campaigns organised so you can see what works

We audit your account, find wasted spend and rebuild campaigns by product, match type and goal. A clear structure makes every later decision easier.

Account & search-term audit
Campaigns by product & goal
Match-type separation
Naming conventions

CAMPAIGN STRUCTURE

Auto — discovery
Exact — proven keywords
Phrase & broad — reach
Product targeting

02 — KEYWORDS & BIDS

Bids that follow performance

We research keywords from search-term reports, competitors and category data, then adjust bids weekly: up where ads are profitable, down or off where they are not.

Keyword harvesting
Negative keywords
Bid adjustments by placement
Budget pacing

Profit per product, every month

Each month you see ad spend, ad sales, ACoS, TACoS and organic sales by product, with what we changed and what we will test next.

ACoS & TACoS by product
Organic vs ad sales
Search-term insights
Monthly report & call

Total sales
↑ ads and organic together

Month 1 – 6

What to expect

How Amazon PPC results improve

Restructuring can cut waste within weeks. As proven keywords get more budget and listings improve, ACoS comes down while total sales grow. You see the numbers in plain language every month, so you always know whether advertising is paying for itself.

Week 1Audit, restructure and negative keywords.
Weeks 2–4Search terms harvested; bids adjusted weekly.
Weeks 4–8Budget moved to profitable keywords and products.
Month 3 onwardsBrand and display ads added; organic rank improves.

Illustrative only. Real results depend on your market, budget and starting point.

Our process

How we manage Amazon PPC

Audit

We review campaigns, search terms, listings and margins.

Restructure

Campaigns are rebuilt with clear goals and budgets.

Optimise weekly

Bids, keywords and placements are adjusted on data.

Scale

Winning products get more budget and new ad types.

Choose the right fit

Which Amazon ad type do you need?

Most sellers start with Sponsored Products and add the others as the brand grows.

Ad type	Where it appears	Best for
Sponsored Products	Search results and product pages	Driving sales of individual products
Sponsored Brands	Top of search with your logo	Brand awareness and range discovery (Brand Registry needed)
Sponsored Brands video	Within search results	Showing the product in use
Sponsored Display	On and off Amazon	Retargeting and defending your product pages

Pricing

What do Amazon PPC services cost?

Ad spend is paid directly to Amazon from your seller account. Our management fee is fixed and agreed in advance, based on:

Number of products

More products mean more campaigns to manage.

Monthly ad spend

Larger budgets need more optimisation and reporting.

Ad types used

Products only, or Brands and Display too.

Marketplaces

Amazon India alone, or other countries as well.

Start here

Free Amazon ads consultation

Book a free call — we’ll go through your Amazon advertising with you and discuss where to cut waste and where to scale.

Wasted spend on search terms
Campaign structure review
Bid and budget issues
Growth opportunities

Book my free consultation

Why iGen Digital Services

An Amazon PPC agency in India that manages for profit

We manage listings, images and accounts as well as ads, so we fix the real cause of a high ACoS — which is often the listing, not the bid.

Profit focus

TACoS and margins, not just ad sales.

Your account

We work through user access you control.

Weekly optimisation

Bids and search terms reviewed every week.

Listings included

Titles, images and A+ content improved.

Policy-safe

Within Amazon’s advertising rules.

Direct access

Speak to the person managing your ads.

Expertise you can check

Who manages your Amazon ads

An Amazon advertising specialist runs your campaigns, working with a listing writer and a designer.

Amazon ads specialist — bids, keywords and budgets
Listing writer — titles, bullets and search terms
Designer — images, A+ content and brand creatives
Work follows Amazon Ads
Every change is logged and reported to you

Reviewed by Jugal Kishore ShuklaDigital Marketing Consultant · Certified Marketing Analyst, IIT RoorkeeUpdated September 2026

Industries

Amazon PPC for every category

Each category has its own keywords, competition and margins.

Fashion & apparelHome & kitchenBeauty & personal careFood & groceryElectronics accessoriesHandicraftsIndustrial & B2BBooks & stationery

Free guide · 11 min read What is Amazon PPC? How to grow sales and control ACoS in India Ad types, ACoS, TACoS and ROAS explained, campaign structure, bidding, budgets and the mistakes that waste spend. Read the guide

FAQs

Amazon PPC: your questions answered

Want to know whether your ACoS can come down? Ask us.

+91 70546 53114

What is ACoS?

Advertising Cost of Sale — your ad spend divided by ad sales. A 25% ACoS means you spent ₹25 in ads for every ₹100 of ad-driven sales.

What budget do I need for Amazon PPC?

It depends on your category and number of products. We’ll recommend a starting budget based on competition and your margins.

How long before results improve?

Most accounts show clear improvement within 4–8 weeks of restructuring and optimisation, as data builds up.

Do you also manage Flipkart ads?

Yes. We can manage advertising on Flipkart and other marketplaces as part of our marketplace services.

Where does the ad budget go?

Amazon ad spend is billed by Amazon directly to your seller account. Our management fee is separate.

What do your Amazon PPC services include?

An account audit, campaign restructuring, keyword research, weekly bid and search-term optimisation, new ad types where useful and a monthly report on ACoS, TACoS and sales.

What is a good ACoS?

It depends on your margins and goals. A product with healthy margins can afford a higher ACoS during launch than a mature product. We set targets per product.

How much should I spend on Amazon PPC?

Enough to collect meaningful data on your main products. We recommend a starting budget after looking at your category, prices and margins.

How long before Amazon PPC results improve?

Restructuring and negative keywords can reduce wasted spend within the first few weeks. Steady improvement in ACoS and total sales usually follows over two to three months of weekly optimisation.

What is the difference between ACoS and TACoS?

ACoS is ad spend divided by ad sales. TACoS is ad spend divided by total sales, including organic. TACoS shows whether advertising is building the whole business, not just ad-driven orders.

Do I need Brand Registry for Sponsored Brands?

Yes. Sponsored Brands and A+ content are available to brand-registered sellers. We can help you enrol through our brand registry service.

Can Amazon PPC improve organic ranking?

Yes. Sales from ads count towards a product’s sales history, which helps organic rank for the same keywords. That is why we plan advertising and listings together.

Do you manage ads on Flipkart too?

Yes. We manage Flipkart Ads alongside Amazon as part of marketplace account management.

Free consultation

Ready for Amazon ads that add profit?

Book a free consultation — we will go through your advertising with you and show where to cut waste.

Book my free consultation WhatsApp us