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EMAIL MARKETING Newsletters & automation

Email marketing that turns subscribers into customers

Email marketing is the one channel you fully own. We grow your list, send emails people actually open, and automate the journeys that bring customers back again and again.

Newsletters & campaignsAutomated journeysOpen & click tracking
Email marketing services – marketer designing a newsletter on a laptop
Your own audienceNo algorithm in the way

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In short

What is email marketing?

Email marketing is sending useful, relevant emails to people who have agreed to hear from you — newsletters, offers and automated messages such as welcome series and abandoned-cart reminders. It costs little per message, reaches customers directly and is one of the most reliable ways to bring past customers back. Our email marketing services cover strategy, design, writing, automation and reporting.

2021Helping businesses grow online since
99+Businesses served across India and abroad
23Digital services under one roof
48 hrsTurnaround for a free on-page audit
Sound familiar?

The email marketing problems we solve

Most businesses already have a list. Few get real value from it. Here is what we change.

You have a customer list you never use

We clean and segment the list, then start a regular, useful newsletter your customers look forward to.

Emails land in spam

Domain authentication, list hygiene and sensible sending habits get your emails into the inbox.

Few people open or click

Better subject lines, mobile-friendly design and relevant content lift opens and clicks.

You only send when there is a sale

A planned calendar mixes helpful content with offers, so subscribers stay interested.

Customers buy once and disappear

Automated follow-ups, reminders and win-back emails bring them back.

Your list is not growing

Sign-up forms, lead magnets and checkout opt-ins add new subscribers every week.

What you get

Complete email marketing, done for you

From strategy and design to sending and reporting — you just approve.

01 — STRATEGY & LIST GROWTH

The right emails to the right people

We plan what to send, to whom and when, and segment your list so every subscriber gets relevant emails. Sign-up forms and lead magnets on your website keep the list growing.

  • Email calendar
  • List cleaning & segments
  • Sign-up forms & pop-ups
  • Lead magnets
Team planning an email marketing calendar
SEGMENTS
  • New subscribers
  • Repeat customers
  • Not purchased in 90 days
  • Interested in offers
02 — DESIGN & COPY

Emails people open, read and click

Our designers build mobile-friendly templates in your brand style, and our writers craft subject lines and content with one clear action in every email.

  • Branded templates
  • Subject line testing
  • Mobile-first design
  • Clear calls to action
Email design and copy – a subscriber opening a campaign email
NEWSLETTER · THIS WEEKFive ideas to get more from your website
03 — AUTOMATION

Journeys that run while you sleep

Automated emails are sent when a customer does something: signs up, abandons a cart, buys or goes quiet. Once set up, they keep working in the background every day.

  • Welcome series
  • Abandoned cart reminders
  • Post-purchase follow-ups
  • Win-back campaigns
Online store sending automated emails
AUTOMATED JOURNEYS
  • Welcome series
  • Abandoned cart
  • Order follow-up
  • Win-back after 90 days
04 — DELIVERABILITY & REPORTING

Into the inbox, with results you can see

We set up SPF, DKIM and DMARC, keep your list healthy and report opens, clicks, unsubscribes and sales from every campaign — with what we will test next.

  • SPF, DKIM & DMARC
  • List hygiene
  • Opens, clicks & revenue
  • Monthly report & call
Email marketing report on a laptop
Revenue from email
↑ growing with each campaign
Month 1 – 6
What to expect

How email builds repeat business

A single campaign gives a short lift. A growing list with automated journeys gives steady, compounding returns from customers you have already won.

  1. Weeks 1–2List cleaned, domain authenticated, templates designed.
  2. Weeks 3–4First newsletter and welcome series live.
  3. Months 2–3Regular campaigns; cart and follow-up automations added.
  4. Month 3 onwardsA growing list and repeat sales every month.
Revenue from email M1M3M5M7M9M11List and repeat salesOne-off campaigns
Illustrative only. Real results depend on your market, budget and starting point.
Our process

How we run your email marketing

Audit & set-up

We review your list, platform and deliverability, and fix the foundations.

Plan & design

A calendar, segments and branded templates are created for your approval.

Send & automate

Campaigns go out on schedule and automated journeys are switched on.

Measure & improve

We test subject lines, content and timing, and report results monthly.

Choose the right fit

Which emails should you send?

A healthy programme mixes regular campaigns with automated emails.

Email typeWhen it is sentWhat it achieves
NewsletterWeekly or monthlyKeeps your brand in mind with useful content
Promotional campaignSales, launches and festivalsDrives immediate orders and enquiries
Welcome seriesWhen someone subscribesIntroduces your brand and first offer
Abandoned cartAfter a cart is leftRecovers orders that would be lost
Win-backAfter a period of inactivityBrings past customers back
Pricing

What do email marketing services cost?

We quote a fixed monthly fee. Your email platform’s subscription is paid directly to the provider. The fee depends on:

Size of your list

Larger lists need more segmentation and care.

Emails per month

How many campaigns are designed and sent.

Automations

How many journeys are built and maintained.

Design and content

Custom templates, images and copywriting.

Start here

Free email marketing consultation

Already sending emails? Book a free call and we’ll discuss your setup and what to improve.

  • Deliverability & spam checks
  • Subject line and content review
  • Automation opportunities
  • List growth ideas
Book my free consultation
Why iGen Digital Services

Email marketing services in India you can rely on

Whether you need an email marketing company in Kanpur or a remote team for your online store, we handle everything and report in plain language.

You own the list

Your subscribers and platform account stay yours.

Permission-based only

No bought lists or spam.

Designed in-house

On-brand, mobile-friendly emails.

Automation experts

Journeys that keep working every day.

Revenue reported

Sales, not just opens.

Direct access

Speak to the people sending your emails.

Expertise you can check

Who runs your email marketing

An email marketer plans and sends your campaigns, supported by a designer, a copywriter and a developer for integrations.

  • Email marketer — strategy, segments and automation
  • Designer & copywriter — templates and content
  • Web developer — forms and store integration
  • Work follows Google’s email sender guidelines
  • Every campaign is reported to you
Jugal Kishore ShuklaReviewed by Jugal Kishore ShuklaDigital Marketing Consultant · Certified Marketing Analyst, IIT RoorkeeUpdated September 2026
Industries

Email marketing for your industry

We adapt the plan to how customers in each industry search, compare and decide.

Education & coachingHealthcare & clinicsManufacturing & B2BEcommerce & D2CReal estateHotels & hospitalityProfessional servicesRetail & showrooms
FAQs

Email marketing: your questions answered

Wondering whether email is worth it for your business? Ask us.

+91 70546 53114
Which email platform do you use?
We can work with the email platform you already use, or recommend one that suits your list size and budget.
I don’t have an email list. Can you help?
Yes. We set up sign-up forms, pop-ups and lead magnets on your website and social media to grow a list of genuinely interested subscribers.
Will my emails land in spam?
We set up domain authentication (SPF, DKIM and DMARC), keep your list clean and follow best practices to maximise inbox delivery.
How often should I send emails?
For most businesses, two to four emails a month plus automated journeys works well. We’ll set a rhythm that suits your audience.
Can you buy email lists for me?
No. Bought lists damage your sender reputation and break data protection rules. We only grow permission-based lists.
Do you provide email marketing services in India for online stores?
Yes. We set up welcome, abandoned-cart and post-purchase emails for WooCommerce and Shopify stores, alongside regular campaigns.
How often should we send emails?
For most businesses, one useful email a week or fortnight works well, plus automated emails triggered by customer actions. Consistency matters more than frequency.
What do your email marketing services include?
Strategy and a calendar, list cleaning and segmentation, template design, copywriting, automation set-up, sending, deliverability checks and a monthly report on opens, clicks and sales.
Is email marketing still effective?
Yes. Email reaches people who already know your business, costs little per message and is not affected by changes to social media algorithms. It works especially well for repeat sales and nurturing leads.
Do you write and design the emails?
Yes. Our writers and designers produce every email in your brand style, and you approve each one before it is sent.
Will our emails follow the rules on consent?
Yes. We send only to people who have agreed to receive your emails, include a clear unsubscribe link in every message and remove anyone who opts out.
How do you measure email marketing results?
By opens, clicks, unsubscribes and, most importantly, the enquiries and sales each email produces. For online stores we connect email to order data, so revenue per campaign is visible in the monthly report.
Can you work with our existing email platform?
Yes. We work with the popular email platforms and can help you choose one if you are starting fresh.
Free consultation

Ready to get more from your customer list?

Book a free email marketing consultation — we will discuss your setup and what to improve.