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CONTENT MARKETING Strategy · writing · SEO

Content marketing that ranks, earns trust and brings enquiries

Our content marketing turns what your business knows into pages, articles and guides that customers find on Google, trust when they read and act on when they are ready.

Written by people, for peoplePlanned around real searchesYou approve every piece
Content marketing services – writer creating SEO content on a laptop
Answer-firstContent AI tools can quote

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In short

What is content marketing?

Content marketing is creating and sharing useful content — service pages, blog articles, guides, case studies and videos — that answers your customers’ questions and leads them toward an enquiry. Instead of interrupting people with ads, it earns attention by being helpful. Our content marketing services include strategy, SEO content writing, editing, publishing and measurement.

2021Helping businesses grow online since
99+Businesses served across India and abroad
23Digital services under one roof
48 hrsTurnaround for a free on-page audit
Sound familiar?

The content problems we solve

Good content takes time most businesses do not have. Here is what we take off your plate.

Your website says too little

We write clear service pages that explain what you do, for whom, how it works and what it costs.

Your blog has not been updated in months

A content calendar and a dedicated writer keep useful articles going out every month.

Articles get no traffic

Every piece starts from keyword research and search intent, so it has a real chance to rank.

Content sounds generic

We interview your team and use your real experience, examples and numbers.

Visitors read but do not enquire

Clear next steps, internal links and offers turn readers into leads.

AI tools never quote you

Answer-first structure, FAQs and facts make your content easy for AI search to cite.

What you get

Content marketing services, end to end

Strategy, writing, optimisation and measurement from one team.

01 — STRATEGY & RESEARCH

A plan built on what customers search for

We research the questions your customers ask, study what ranks today and find the gaps. The result is a content plan that maps topics to keywords, pages and stages of the buying journey.

  • Keyword & question research
  • Competitor content gaps
  • Topic clusters
  • Monthly content calendar
Content strategist researching keywords
how much does it cost
yourbusiness.com
A clear answer, written by your experts
Our targetPage 1
for buying questions
02 — SEO CONTENT WRITING

Pages and articles written to be read — and to rank

Our SEO content writing starts with the reader: a direct answer first, then depth, examples and evidence. Headings, internal links, schema and meta tags are handled as part of the job.

  • Service & landing pages
  • Blog articles & guides
  • Answer-first structure
  • On-page SEO included
SEO content writer drafting an article from research notes
GUIDE · 9 MIN READHow to choose the right supplier: a buyer’s checklist
03 — EVERY FORMAT

Content for every channel

The same expertise can power many formats. Our content writing services cover websites, blogs, social media captions, email newsletters, product descriptions, brochures and scripts for short videos.

  • Website & product copy
  • Social & email content
  • Case studies & brochures
  • Video scripts
Content team planning formats for each channel
ONE TOPIC, MANY FORMATS
  • Blog article
  • Carousel
  • Newsletter
  • Short video script
04 — MEASUREMENT

Content judged by traffic and enquiries

We track rankings, organic visits, time on page and the enquiries each piece assists. Articles that perform are updated and expanded; those that do not are improved or merged.

  • Rankings & organic traffic
  • Enquiries assisted
  • Content refreshes
  • Monthly report & call
Marketer reviewing content performance
Organic visits to content
↑ compounding over time
Month 1 – 6
What to expect

Why content keeps paying back

An advert works while you pay for it. A good article can bring visitors for years. Each new piece adds to the total, so results compound.

  1. Month 1Research, content plan and the first pieces.
  2. Months 2–3Regular publishing; early rankings for specific questions.
  3. Months 4–6More pages ranking; organic visits and enquiries grow.
  4. Months 6–12A library of content that keeps bringing customers.
Visitors M1M3M5M7M9M11Visits from published contentPaid traffic at a fixed budget
Illustrative only. Real results depend on your market, budget and starting point.
Our process

Our content marketing process

Research

We learn your business and customers, and find the topics worth writing about.

Plan

A calendar sets topics, keywords, formats and publishing dates.

Write & publish

Drafts are written, edited and sent for approval, then published and optimised.

Measure & refresh

Performance is reported monthly and good content is kept up to date.

Choose the right fit

Which content does your business need?

Different content does different jobs. We plan the mix around your goals.

Content typeJob it doesBest for
Service pagesExplain what you offer and convert visitorsEvery business
Blog articles & guidesAnswer questions and bring search trafficBusinesses with a considered purchase
Case studiesProve results with real examplesB2B and high-value services
Product descriptionsHelp shoppers choose and buyOnline stores and marketplaces
Social & email contentStay in front of your audienceBrands building repeat business
Pricing

What do content marketing services cost?

Content is priced per piece or as a monthly plan, with a fixed fee agreed in advance. It depends on:

Volume

How many pages and articles are produced each month.

Depth and research

Expert guides take longer than short updates.

Subject complexity

Technical or regulated topics need more care.

Design and formats

Images, infographics and repurposing for other channels.

Start here

Free content consultation

Book a free call to discuss your content goals — we’ll suggest topics to start with and a publishing plan.

  • Your goals & audience
  • Topic ideas to start with
  • How often to publish
  • Pricing & timeline
Book my free consultation
Why iGen Digital Services

Content marketing services in India, written by people who care

We write content we would be proud to put our own name on: accurate, useful and honest about what your business does.

Real writers

Researched and written by people, edited by people.

SEO built in

Keywords, structure and schema handled for you.

Your approval

Nothing is published without your sign-off.

Accurate claims

No invented statistics or exaggerated promises.

You own the content

Everything we write belongs to you.

Content plus SEO

Planned together with your search strategy.

Expertise you can check

Who writes your content

A content strategist plans your calendar, writers and an editor produce each piece, and an SEO specialist optimises it.

  • Content strategist — research and calendar
  • Writers & editor — drafting and fact-checking
  • SEO specialist — on-page optimisation
  • Work follows Google’s people-first content guidance
  • Every piece is approved by you before publishing
Jugal Kishore ShuklaReviewed by Jugal Kishore ShuklaDigital Marketing Consultant · Certified Marketing Analyst, IIT RoorkeeUpdated September 2026
Industries

Content for your industry

We adapt the plan to how customers in each industry search, compare and decide.

Education & coachingHealthcare & clinicsManufacturing & B2BEcommerce & D2CReal estateHotels & hospitalityProfessional servicesRetail & showrooms
FAQs

Content marketing: your questions answered

Not sure what to write about? Ask us for topic ideas.

+91 70546 53114
Do you use AI to write content?
We may use AI tools for research and outlines, but every piece is written, fact-checked and edited by our writers to make sure it’s accurate, original and genuinely useful.
How long should blog articles be?
As long as it takes to answer the question well. Some topics need 800 words, others 2,500. We base length on what ranks and what readers need, not a fixed word count.
Can you write in Hindi?
Yes, we can create content in English and Hindi depending on your audience.
Who owns the content?
You do. All content we write for you is yours to use however you like.
How long before content brings traffic?
New articles typically take 2–6 months to reach their full ranking potential, depending on competition and your website’s authority.
What is the difference between content marketing and SEO content writing?
Content marketing is the overall strategy of using helpful content to attract customers. SEO content writing is the craft of writing individual pages so they rank in search. We provide both together.
Do you use AI to write content?
Our writers use tools for research and checks, but every piece is planned, written and edited by people, and approved by you. Accuracy and real experience matter more than volume.
How long does content marketing take to work?
Articles can start ranking for specific questions within weeks, but meaningful traffic usually builds over three to six months as more content is published and earns trust.
What do your content writing services include?
Research, an outline for approval, writing, editing, on-page SEO, images where needed and publishing on your website, followed by updates when information changes.
Can you improve the content we already have?
Yes. We audit existing pages and articles, update facts, improve structure and headings, add missing answers and merge thin pages. Refreshing good content is often the quickest win.
How many articles should we publish each month?
Quality beats quantity. For most businesses, two to four well-researched pieces a month is a good start, alongside keeping key service pages current.
Free consultation

Ready for content that brings customers?

Book a free content consultation — we will suggest topics to start with and a publishing plan.