Google Ads that turn searches into leads and sales
Our Google Ads management puts you at the top of Google the moment customers search — and we manage every rupee against one number: your cost per lead or sale.
What is Google Ads management?
Google Ads is Google’s pay-per-click (PPC) advertising platform: your ads appear on Search, YouTube, Maps and partner websites, and you pay when someone clicks. Google Ads management is the ongoing work of choosing keywords, writing ads, setting bids, improving landing pages and tracking conversions, so your budget turns into enquiries and sales at a profitable cost.
The Google Ads problems we solve
Most accounts we review are wasting budget in the same few ways. Here is how we fix them.
You are spending on ads but getting few leads
We audit search terms, cut wasted clicks and rebuild campaigns around keywords with real buying intent.
You do not know which ads bring customers
Conversion tracking for calls, forms and WhatsApp shows what each enquiry costs, by campaign and keyword.
Your cost per click keeps rising
Better Quality Scores, tighter ad groups and relevant landing pages lower what you pay for every click.
Leads are poor quality
Negative keywords, qualifying ad copy and feedback on lead quality steer budget toward genuine buyers.
Reports show clicks, not results
Our reports show leads, cost per lead and sales in plain language, and you keep full access to your account.
You are unsure how much to spend
We research your market and recommend a starting budget that gathers enough data to optimise, then scale what works.
Complete Google Ads management
From the first tracking tag to the monthly review call, one team handles everything that makes Google Ads profitable.
Foundations that make every rupee measurable
Before a single ad runs, we set up conversion tracking for calls, forms and WhatsApp chats, link Google Analytics, and structure campaigns by service and location so results are easy to read and improve.
- Call, form & WhatsApp tracking
- GA4 linked
- Campaigns by service & city
- Negative keyword lists
- Calls tracked
- Forms tracked
- WhatsApp clicks tracked
- Sales values recorded
Ads that appear for the searches that pay
We research the keywords your buyers use, group them tightly and write responsive search ads with sitelinks, call buttons and other assets, so your ad is the most relevant answer on the page.
- Keyword & competitor research
- Responsive search ads
- Sitelinks, calls & other assets
- Continuous ad testing
Trusted local experts. Free consultation. Get a clear quote in minutes.
The right campaign for each goal
Search campaigns capture people ready to enquire. Performance Max and Shopping sell products. YouTube and Display build awareness, and remarketing brings back visitors who did not enquire the first time.
- Search & call campaigns
- Performance Max & Shopping
- YouTube & Display
- Remarketing
- Search
- Shopping & Performance Max
- YouTube & Display
- Remarketing
Weekly optimisation, monthly clarity
Every week we review search terms, bids, budgets and ads, and move spend toward what converts. Every month you get a plain-language report and a review call to agree the next steps.
- Search-term reviews
- Bid & budget adjustments
- Landing page improvements
- Monthly report & review call
↑ more leads, same budget
How Google Ads results improve
Search ads can bring enquiries within days. The bigger gains come from optimisation: as data builds, wasted spend is removed and your cost per lead comes down.
- Week 1Tracking, campaign structure, ads and launch.
- Weeks 2–4Search terms reviewed, negatives added, ads tested.
- Weeks 4–8Budget moved to the best keywords; landing pages improved.
- Month 3 onwardsProven campaigns scaled; remarketing and new campaign types added.
How we manage your Google Ads
Audit & plan
We review your market, competitors and any existing account, then agree goals and a budget.
Build & track
Campaigns, ads, landing pages and conversion tracking are set up and tested.
Launch & learn
Ads go live; the first weeks show which keywords and ads convert.
Optimise & scale
We cut waste weekly and scale what brings leads at your target cost.
Which Google Ads campaign do you need?
Each campaign type reaches customers at a different moment. Most accounts combine two or three.
| Campaign type | Best for | Where your ads appear |
|---|---|---|
| Search | Services people look for right now | Google search results |
| Performance Max | Online stores and multi-channel lead generation | Search, Shopping, YouTube, Maps and Gmail |
| Shopping | Ecommerce products | Product listings with image and price |
| YouTube & Display | Awareness and new demand | Videos, websites and apps |
| Remarketing | Bringing back past visitors | Across Google’s network |
What does Google Ads cost?
You pay two things: the ad budget, which goes directly to Google from your own account, and our management fee, which is fixed and agreed in advance. These factors decide both:
Cost per click in your industry
Competitive industries such as education and real estate cost more per click.
Locations you target
One city needs a smaller budget than several states.
Number of campaigns
More services, products and campaign types mean more management.
Landing pages and creatives
New pages, banners and videos are scoped separately when needed.
Book a free Google Ads consultation
We go through your campaigns with you and point out where budget may be wasted — no obligation.
- Search terms wasting your budget
- Tracking gaps and errors
- Campaign structure issues
- Quick wins to lower cost per lead
A Google Ads agency in Kanpur judged by results
As a PPC company in Kanpur working with businesses across India, we manage Google Ads the way we would want our own money managed.
Your money, your account
Ad spend goes straight to Google from an account in your name.
Leads, not clicks
We report cost per lead and sales, not impressions.
Tight targeting
Keywords, locations and schedules matched to your buyers.
Landing pages included
We improve the pages your ads send people to.
Direct access
Speak to the Google Ads expert managing your campaigns.
Ads plus SEO
Paid and organic search planned together.
Who manages your campaigns
Your account is run by a Google Ads specialist, supported by a designer and a developer for creatives, landing pages and tracking.
- Google Ads specialist — strategy, bids and search terms
- Copywriter & designer — ads and creatives
- Web developer — landing pages and tracking
- Work follows Google Ads policies
- Every change is logged and reported to you
Reviewed by Jugal Kishore ShuklaDigital Marketing Consultant · Certified Marketing Analyst, IIT RoorkeeUpdated September 2026Google Ads for your industry
We adapt the plan to how customers in each industry search, compare and decide.
Google Ads: your questions answered
Want to know what results are realistic for your budget? Call or WhatsApp us.
+91 70546 53114How much should I spend on Google Ads?
How quickly will I get leads?
Is your management fee included in the ad budget?
Can you take over my existing Google Ads account?
Should I choose Google Ads or SEO?
Do you also run Facebook and Instagram ads?
What does a Google Ads expert do differently?
Will I have access to my Google Ads account?
Do you manage Google Ads for businesses outside Kanpur?
Ready for Google Ads that pay for themselves?
Book a free consultation and get a clear plan with budgets and a realistic cost-per-lead target.