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SOCIAL MEDIA Instagram · Facebook · LinkedIn

Social media marketing that builds trust and enquiries

Our social media marketing covers planning, design, posting, community and ads — so your pages stay active, look professional and bring real enquiries, not just likes.

Content calendar for approvalReels, carousels & storiesMonthly report on results
Social media marketing in Kanpur – customer browsing a brand on Instagram
Always activeA planned calendar every month

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In short

What is social media marketing?

Social media marketing is using platforms such as Instagram, Facebook, LinkedIn and YouTube to reach customers, build trust and generate enquiries. It combines a content plan, designed posts and reels, community management and paid campaigns. Good social media management keeps your brand visible every week and gives people a clear reason to contact you.

2021Helping businesses grow online since
99+Businesses served across India and abroad
23Digital services under one roof
48 hrsTurnaround for a free on-page audit
Sound familiar?

The social media problems we solve

Most business pages struggle for the same reasons. Here is what we change.

Your pages go quiet for weeks

A monthly content calendar, approved in advance, means posts go out on schedule whatever else is happening.

Posts get likes but no enquiries

We plan content around your offers, with clear calls to action, WhatsApp links and ads that reach buyers.

Designs look different every time

Brand templates for posts, carousels and stories make every piece recognisably yours.

You have no time to make reels

We plan, script and edit short videos from footage you shoot on your phone.

Messages and comments go unanswered

Community management and quick replies make sure every enquiry gets a response.

Reach keeps falling

A mix of reels, carousels and well-targeted ads puts your content in front of new people every week.

What you get

Social media management, done for you

Everything it takes to run professional social media, from the first idea to the monthly report.

01 — STRATEGY & CALENDAR

A plan for what to post, where and why

We study your audience and competitors, choose the platforms that matter and build a monthly calendar that balances helpful content, proof, offers and behind-the-scenes stories. You approve everything before it goes live.

  • Platform & audience research
  • Content pillars & themes
  • Monthly calendar for approval
  • Festive & campaign planning
Social media marketing team planning a content calendar
THIS MONTH
  • Reels planned
  • Carousels designed
  • Stories scheduled
  • Offer posts ready
  • Calendar approved
02 — CONTENT CREATION

Posts, carousels and reels that look the part

Our designers and editors create everything in your brand style, with captions and hashtags written for each platform. Instagram marketing gets the most attention, because that is where most consumer brands win or lose.

  • Designed posts & carousels
  • Reels & short videos
  • Captions & hashtags
  • Brand templates
Designer creating social media creatives
REEL · 30 SECONDS3 things to check before you choose
03 — COMMUNITY

Every comment and message answered

Enquiries arrive in comments and direct messages, often outside office hours. We set up quick replies, answer common questions and pass serious enquiries to your team straight away.

  • Comment & message replies
  • Quick replies & FAQs
  • Lead handover to your team
  • Review & mention monitoring
Social media community management – replying to customer messages
DIRECT MESSAGE
Hi, what are your timings?
We are open 10 am – 8 pm. Shall I book a visit for you?
Yes, tomorrow please.
04 — ADS & REPORTING

Paid reach and a report that shows results

Organic reach is limited, so we add well-targeted ads to reach new people and retarget those who engaged. Each month you see reach, engagement, enquiries and what we will improve next.

  • Ad campaigns managed
  • Retargeting engaged users
  • Reach, engagement & leads
  • Monthly report & call
Social media manager checking campaign results
Enquiries from social media
↑ growing month on month
Month 1 – 6
What to expect

How social media results build

Ads can bring enquiries within weeks. Organic growth — followers, engagement and trust — builds steadily with consistent posting.

  1. Month 1Strategy, brand templates and the first approved calendar.
  2. Months 2–3Consistent posting, reels and the first ad tests.
  3. Months 3–6Growing reach, an active community and steady enquiries.
  4. Month 6 onwardsA recognisable brand that customers mention and search for.
Results M1M3M5M7M9M11Reach and enquiriesPosting without a plan
Illustrative only. Real results depend on your market, budget and starting point.
Our process

How we run your social media

Discover & plan

We learn your business, audience and goals, then agree platforms, themes and a posting rhythm.

Create

Designs, reels and captions are produced and sent for your approval.

Publish & engage

Content goes out on schedule; comments and messages are answered.

Report & improve

A monthly report shows what worked, and the next calendar builds on it.

Choose the right fit

Which platforms should your business use?

It is better to do one or two platforms well than to spread thinly across all of them.

PlatformBest forWhat works
InstagramConsumer brands, retail, food, fashion, educationReels, carousels, stories and creator collaborations
FacebookLocal businesses and family audiencesCommunity posts, offers, events and lead ads
LinkedInB2B companies and professional servicesExpert posts, company updates and thought leadership
YouTubeProducts and services that need explainingShort videos, demonstrations and testimonials
Pricing

What does social media marketing cost?

We quote a fixed monthly fee. Any ad budget is paid directly to Meta or LinkedIn from your own account. The fee depends on:

Number of platforms

One main platform costs less than three.

Posts, reels and stories

How much content is produced each month.

Video production

Editing your footage, or shooting when needed.

Ad management

Whether paid campaigns are part of the plan.

Every month

What you get every month

A predictable rhythm, so your pages never go quiet.

  • A content calendar for your approval
  • Designed posts, carousels and reels
  • Captions, hashtags and scheduling
  • A monthly report on reach, engagement and leads
Get a custom plan
Why iGen Digital Services

A social media marketing agency in Kanpur that reports enquiries

As a social media marketing company in Kanpur working with brands across India, we judge our work by the conversations and customers it brings.

You approve everything

Nothing is published without your sign-off.

Designers in-house

Consistent, on-brand creatives every month.

Enquiries reported

Leads and messages, not only likes.

Your pages, your data

Accounts and ad accounts stay in your name.

Direct access

Speak to the people running your pages.

Social plus ads and SEO

One team across every channel.

Expertise you can check

Who runs your social media

A social media manager owns your calendar and results, working with a designer, a video editor and an ads specialist.

  • Social media manager — strategy, calendar and community
  • Designer & video editor — posts, carousels and reels
  • Ads specialist — paid campaigns and tracking
  • Work follows Meta’s Business Help Center
  • Every month’s work is reported to you
Jugal Kishore ShuklaReviewed by Jugal Kishore ShuklaDigital Marketing Consultant · Certified Marketing Analyst, IIT RoorkeeUpdated September 2026
Industries

Social media for your industry

We adapt the plan to how customers in each industry search, compare and decide.

Education & coachingHealthcare & clinicsManufacturing & B2BEcommerce & D2CReal estateHotels & hospitalityProfessional servicesRetail & showrooms
FAQs

Social media marketing: your questions answered

Not sure what your business should post? Call or WhatsApp us for ideas.

+91 70546 53114
Which social media platforms should my business be on?
It depends on where your customers spend time. Most consumer brands do best on Instagram and Facebook; B2B businesses usually get more from LinkedIn. We’ll recommend where to focus rather than spreading you thin.
How many posts will you publish each month?
That depends on your plan and goals. Every plan includes a fixed number of posts, reels and stories per month, agreed upfront and shown in your content calendar.
Do I get to approve content before it’s posted?
Yes. You review and approve the monthly calendar and creatives before anything goes live, and you can request changes.
Is the ad budget included in your fee?
No. Ad spend is paid directly to Meta or LinkedIn from your own ad account. Our management fee is separate and agreed upfront.
How soon will social media bring results?
Paid campaigns can generate enquiries within the first weeks. Organic growth — followers, engagement and brand trust — builds steadily over several months of consistent posting.
Do you create reels and videos?
Yes. We plan and edit short-form reels using your footage or stock visuals, with captions and music suited to each platform.
What does social media management include?
Planning the calendar, designing posts and reels, writing captions, scheduling, replying to comments and messages, running ads where agreed and reporting results every month.
Can you manage our pages if we already have followers?
Yes. We audit what has worked, keep your existing audience engaged and improve the look, consistency and results of your pages.
How much does social media marketing cost?
Social media marketing is priced as a fixed monthly fee based on the number of platforms, how many posts and reels are produced and whether ads are managed. Any ad budget is paid directly to the platform.
Is social media marketing worth it for a small business?
Yes, if your customers spend time there. Start with one platform, post consistently and add a small ad budget; social media marketing builds familiarity, so people think of you first when they are ready to buy.
Do you work with businesses outside Kanpur?
Yes. We are a social media marketing agency in Kanpur, and we manage pages for businesses across India and abroad.
Custom plan

Ready for social media that brings enquiries?

Tell us about your business and we will send a custom social media plan with a fixed monthly fee.