Performance marketing measured by leads, sales and ROI
We run your paid campaigns across Google, Meta, YouTube and marketplaces as one system, with every rupee tracked to the enquiries and sales it produces.
What is performance marketing?
Performance marketing is paid digital advertising that is planned, managed and judged by measurable results — leads, sales, cost per acquisition and return on ad spend — rather than reach or clicks. A performance marketing agency sets targets from your margins, tracks every conversion and moves budget toward the channels and campaigns that produce customers most efficiently.
The problems performance marketing solves
If paid advertising feels like a cost instead of an investment, one of these is usually why.
You cannot say what a customer costs you
We connect ad spend to leads and sales, so you know the cost per acquisition for every channel.
Each platform claims the same sale
One tracking set-up across Google, Meta and your website shows what each channel really contributes.
Budgets are split by habit, not results
Spend moves weekly toward the campaigns with the best return.
Campaigns bring leads your team cannot close
Lead quality feedback and offline conversion imports teach the platforms who your real buyers are.
Results have stopped improving
A steady testing plan for creatives, offers and landing pages keeps performance growing.
You are scaling blind
Targets built from your margins show how far you can scale before profit falls.
Paid media managed for profit
Our performance marketing services cover strategy, tracking, creatives and optimisation across every paid channel.
Targets that come from your numbers
We start from what a customer is worth to you — order value, margins and repeat purchases — and work back to the cost per lead and ROAS that keep campaigns profitable. Those targets guide every decision.
- Customer value & margins
- Break-even cost per lead
- ROAS targets by channel
- Budget scenarios
- Cost per lead
- Cost per acquisition
- Return on ad spend
- Monthly lead goal
Every call, form, chat and sale connected to its source
We set up conversion tracking in Google Ads, Meta and GA4, including calls and WhatsApp chats, and import offline results such as closed deals where possible, so automated bidding learns from real customers.
- Google Ads & GA4 conversions
- Meta Pixel & Conversions API
- Call & WhatsApp tracking
- Offline conversion imports
- Google Ads
- Meta ads
- Website & calls
- Sales & revenue
The right channels, tested continuously
Search captures people ready to buy, Meta and YouTube create demand, and marketplaces sell products. We build campaigns on the channels your buyers use and test new creatives, offers and landing pages every month.
- Google Search, PMax & YouTube
- Meta lead & sales campaigns
- Amazon & LinkedIn ads
- Landing page & creative tests
Same budget, same audience. The better landing page keeps the traffic.
Weekly budget shifts, monthly reports against targets
Every week, budget moves toward winners and weak keywords, audiences and ads are cut. Every month you see spend, results and cost per result for each channel against the targets we agreed.
- Weekly budget allocation
- Bid, keyword & audience changes
- Report against targets
- Live dashboards
↑ improving as we optimise
From impression to customer — every step measured
Performance marketing looks at the whole journey. Improving any stage lifts the final number: better ads raise clicks, better pages raise leads, faster follow-up raises sales.
- Weeks 1–2Targets agreed, tracking fixed, accounts restructured.
- Weeks 3–6Campaigns, creatives and landing pages tested.
- Months 2–3Budget concentrated on proven channels; cost per lead falls.
- Month 3 onwardsScaling in steps while profit per customer is protected.
How we manage performance
Set targets
We agree cost per lead, cost per sale or ROAS targets based on your margins.
Track everything
Conversions, calls, chats and offline sales are connected to each channel.
Launch & test
Campaigns, audiences, creatives and landing pages are tested together.
Optimise weekly
Budgets shift to winners; weak ads and keywords are cut.
Where your budget can work
We use the channels your customers use — and prove which ones pay back.
| Channel | Best for | What we measure |
|---|---|---|
| Google Ads | People actively searching for what you sell | Cost per lead, cost per sale |
| Meta ads | Creating demand, WhatsApp leads, ecommerce | Cost per lead, ROAS |
| YouTube ads | Demonstrations and reach at scale | Views, leads and assisted conversions |
| LinkedIn ads | B2B decision-makers | Cost per qualified lead |
| Amazon PPC | Product brands on Amazon | ACoS and total sales |
What does performance marketing cost?
Ad budgets are paid directly to the platforms from your own accounts. Our management fee is fixed, agreed in advance and based on:
Channels managed
One platform or a mix of Google, Meta, LinkedIn and marketplaces.
Monthly ad spend
Larger budgets need more campaigns, tests and reporting.
Creatives and landing pages
How many new ads and pages are produced each month.
Tracking complexity
CRM connections and offline conversions take extra set-up.
Free performance marketing audit
Share your ad accounts and we’ll show you where spend is wasted and where to scale.
- Tracking & attribution check
- Wasted spend review
- Channel and budget mix
- Targets for the next 90 days
A performance marketing agency accountable for numbers
As a performance marketing company in Kanpur working with brands across India, we treat your ad budget as an investment that must show a return. That is what ROI-driven marketing means to us.
Targets from your margins
Not platform averages or guesswork.
One honest report
All channels in a single view, against targets.
Accounts in your name
You keep every account, audience and data point.
Creatives in-house
New ads tested every month.
Landing pages included
We fix the page as well as the ad.
Direct access
Speak to the people managing your budget.
Who manages your ad spend
A performance marketer owns your targets and budget, working with channel specialists, designers and a developer for tracking.
- Performance marketer — targets, budget and reporting
- Channel specialists — Google, Meta and Amazon
- Designer & developer — creatives, pages and tracking
- Work follows Google’s conversion tracking guidance
- Every change is logged and reported to you
Reviewed by Jugal Kishore ShuklaDigital Marketing Consultant · Certified Marketing Analyst, IIT RoorkeeUpdated September 2026Performance marketing for your industry
We adapt the plan to how customers in each industry search, compare and decide.
Performance marketing: your questions answered
Want to know what targets are realistic for your business? Ask us.
+91 70546 53114What is performance marketing?
Which channels do you manage?
How is your fee charged?
What is a good ROAS?
How quickly will I see results?
Is performance marketing only for ecommerce?
How much budget do I need to start?
How is performance marketing different from running ads myself?
Do you offer performance marketing services outside Kanpur?
Ready for ads that are judged by results?
Get a free performance marketing audit with channels, budgets and realistic targets.