Frequently asked questions

Digital marketing FAQs

What is digital marketing?

Digital marketing is promoting a business through online channels — search engines, social media, email, messaging apps, websites and online marketplaces. Unlike most traditional advertising, it can be targeted precisely and measured in detail, so you can see which activities bring enquiries and sales.

Which digital marketing service should a small business start with?

Start with the foundations: a fast, mobile-friendly website, a complete Google Business Profile and local SEO for the areas you serve. If you need enquiries quickly, add a small, focused Google Ads campaign. Social media and content can follow once these are working. Our digital marketing services page explains each option.

How much does digital marketing cost in India?

It depends on the services, the competition in your industry, the size of your website and the locations you target. Agency fees and advertising budgets are separate: ad spend is paid directly to Google, Meta or marketplaces, while the agency fee covers strategy, execution and reporting.

Is digital marketing better than traditional advertising?

They do different jobs. Newspaper, radio and hoardings reach broad audiences, while digital marketing reaches people who are actively searching or who match a precise profile, and shows exactly what each rupee delivered. Most growing businesses now put the majority of their marketing budget online because it is easier to measure and adjust.

Do I need a website before starting digital marketing?

Not always, but it helps a great deal. Social media and a Google Business Profile can bring enquiries on their own, yet a website gives you a place you control, supports SEO and advertising, and builds trust. Most campaigns perform better when they lead to a fast, clear website.

SEO FAQs

What is SEO and how does it work?

SEO (search engine optimisation) is improving your website so it appears higher in Google for searches your customers make. It combines technical health, relevant and helpful content, a clear site structure and trust signals such as links and reviews. Google explains the basics in its SEO starter guide.

What is the difference between on-page, off-page and technical SEO?

On-page SEO improves the content and HTML of each page — titles, headings, text and internal links. Technical SEO makes sure search engines can crawl, index and load the site quickly. Off-page SEO builds trust from outside your website, mainly through links, mentions and reviews. All three matter; see our SEO services guide.

Do I need to keep doing SEO after I rank?

Usually, yes. Competitors keep improving, Google updates its systems and customer searches change. Ongoing SEO protects the rankings you have earned and extends them to new keywords. The level of work can often reduce once strong rankings are established.

What is a backlink and do I need them?

A backlink is a link from another website to yours. Relevant links from trusted websites act like recommendations and help rankings, especially in competitive industries. Quality matters far more than quantity; bought or spammy links can harm your website.

What is keyword research?

Keyword research is finding the exact words and questions your customers type into Google, how often they search for them and how competitive they are. It guides which pages to create, what to call them and what to write, so your website matches real demand.

Why did my Google rankings or traffic suddenly drop?

Common causes include a Google algorithm update, technical problems such as pages accidentally blocked from indexing, a website redesign without proper redirects, lost links or a manual action for spam. Our free Google penalty analysis checker helps you narrow down the likely cause.

How many keywords should one page target?

Each page should focus on one main topic and its close variations — for example “SEO services” along with “SEO company” and “SEO agency”. Trying to rank one page for unrelated topics confuses both visitors and search engines, so separate topics deserve separate pages.

Local SEO FAQs

How do I appear on Google Maps?

Create and verify a Google Business Profile, choose accurate categories, add complete details, photos and opening hours, and keep your name, address and phone number consistent across the web. Genuine reviews and regular updates help further. Our local SEO guide covers every step.

How do I get more Google reviews?

Ask happy customers at the right moment — after a successful visit, delivery or project — and make it easy with a direct review link or QR code. Respond politely to every review. Never buy reviews or offer rewards for positive ones; it breaks Google’s policies.

Can I rank in a city where I do not have an office?

In Google Maps results, location matters a lot, so ranking without an address in that city is difficult. In normal search results, well-written city pages that honestly explain how you serve customers there can rank. We never recommend fake addresses, which break Google’s rules and risk suspension.

Google Ads FAQs

What is a good cost per lead?

It depends on your industry, location and the value of a customer. A lead worth a large admission fee or a big B2B order can justify a higher cost than a small retail purchase. See our Google Ads guide for more.

Should I use Google Ads or Meta Ads?

Google Ads reaches people who are already searching for what you offer, so it usually brings higher-intent enquiries. Meta Ads on Facebook and Instagram reach people based on interests and demographics, which suits awareness, visual products and generating demand. Many businesses use both, with budgets moved toward whichever produces better leads.

Why are my Google ads not showing?

Ads may not show because the budget or bids are too low, the ads are still under review or disapproved, targeting is too narrow, or payment has failed. Low Quality Score — Google’s rating of your ads, keywords and landing page — can also limit how often ads appear.

Social media marketing FAQs

Which social media platform is best for my business?

Instagram and Facebook suit most consumer businesses, LinkedIn suits B2B and professional services, and YouTube suits products or services that need explaining. Choose the one or two platforms where your customers spend time rather than trying to be everywhere. Our social media marketing guide explains each platform.

How often should a business post on social media?

Consistency matters more than volume. For most businesses, three to five good posts a week on a main platform, plus regular stories, works well. A realistic plan you can keep up beats an ambitious one that stops after a month.

Should I boost posts or run proper ads?

Boosting a post is quick but offers limited targeting and goals. Campaigns built in Meta Ads Manager give full control over audiences, placements, objectives and tracking, so they usually deliver better results for the same budget.

Email and WhatsApp marketing FAQs

Is email marketing still effective?

Yes. Email reaches people who have already shown interest in your business, costs little per message and works especially well for repeat sales, offers and nurturing leads. Automated emails, such as welcome series and follow-ups, keep working in the background. See our email marketing guide.

Can I send marketing messages on WhatsApp?

Yes, through the WhatsApp Business Platform, to customers who have agreed to receive messages from you. Messages must follow WhatsApp’s policies and use approved templates for promotions. Sending bulk messages from a personal number to people who have not opted in risks your number being blocked.

Website FAQs

Should I choose WordPress or Shopify?

WordPress is flexible and ideal for service businesses, content-rich websites and custom features. Shopify is simple and reliable for online stores, with built-in payments, hosting and security. We build on both and recommend the one that fits your business; see our website development guide.

Why is my website slow?

Common causes are large images, too many plugins or scripts, slow hosting and no caching. Slow websites lose visitors and rankings. You can test your site with our free page speed analysis tool to see what to fix first.

Should my business website have a blog?

A blog helps when it answers real questions your customers ask before buying. Good articles can rank in Google, appear in AI answers and build trust. A few genuinely useful articles each month are worth more than many thin posts written only for search engines.

Ecommerce and marketplace FAQs

Should I sell on Amazon or build my own online store?

Both have advantages. Marketplaces bring ready-made traffic and trust, while your own store gives you higher margins, customer data and brand control. Many brands start on marketplaces and build their own store alongside, using each to support the other.

What is ACoS on Amazon?

ACoS (advertising cost of sale) is ad spend divided by the sales those ads generated, shown as a percentage. A lower ACoS means more efficient advertising, but the right target depends on your margins and goals. Our Amazon PPC guide explains how to set it.

What is a product feed?

A product feed is a file listing your products with titles, prices, images, stock and other details. Google Merchant Center and Meta use it to show your products in shopping ads and free listings, so keeping the feed accurate and complete directly affects ecommerce results.

AI search FAQs: GEO and AEO

What are GEO and AEO?

GEO (generative engine optimisation) and AEO (answer engine optimisation) are about making your business easy for AI tools — such as ChatGPT, Google’s AI Overviews, Perplexity and voice assistants — to understand, trust and recommend. They build on strong SEO: clear answers, accurate business facts, structured data and a good reputation across the web. Our AI SEO services page explains the approach in detail.

How can my business appear in ChatGPT or Google AI Overviews?

Publish clear, factual pages that answer customer questions directly, keep your business details consistent everywhere, use structured data, earn genuine reviews and mentions, and make sure AI crawlers can access your website. There is no way to buy a placement; visibility is earned through helpful, trustworthy content.

How often should I update my website?

Review key pages at least every few months: prices, services, contact details, team, photos and anything that has changed. Keep plugins, themes and software updated for security. Regular, useful updates also signal to search engines and AI tools that your business is active.

Does my business need a mobile app?

Most businesses do not. A fast, mobile-friendly website covers the needs of most customers at a fraction of the cost. Apps make sense when customers use your service very often — for example ordering, booking or loyalty — and would benefit from notifications or offline features.

Working with us FAQs

What do you need from me to start?

A short call about your business and goals, access to your website and marketing accounts, and a main contact for approvals. We handle the rest, including setting up tracking and preparing the plan.

How will I know what you are doing each month?

You receive a monthly report in plain language showing the work completed, the results and the priorities for next month, followed by a review call. You can also contact us on WhatsApp or phone at any time during working hours.

Do you sign confidentiality agreements?

Yes. We are happy to sign a non-disclosure agreement before starting, and we never share client data without permission.

Frequently asked questions